Comparison of Two Websites
In this memo report, it will compare two websites, the National Institutes of Health (https://www.nih.gov/) and the WebMD (http://www.webmd.com/). The two websites have different audience and offers different information to the readers. The NIH website targets an audience of medical researchers and scientists. It is because the NIH focuses on the research and discoveries useful in improving the overall health in the society. The website is keen to provide research findings and information to sensitize researchers on finding for medical solutions for medical issues within the society. On the other hand, the audience of WebMD website includes the medical students, patients, and also acts as medical centre of information. The website details the different health condition and illnesses that affects people within the society.
Amongst the audience of the NIH website, they have substantial knowledge and information about the medical issues within the society. The audience of the website have strong background in health profession such as doctors and nurses and other related professions. They should also be expected to be older due to their ability to perform medical research. In contrast, WebMD website receives audience from the different ages and gender starting from around 18 years and above. Individuals from the different backgrounds also relies on WebMD website in obtaining strong information on medical conditions and situations.
The secondary sources of NIH websites are private medical researchers who might download findings for their private medical investigations. While, the secondary sources of WebMD website are the healthy individuals looking for medical information and data to improve their lives (Kullgren, Duey, & Werner, 2013). Other persons who might find information in the websites are lecturers and teachers for their classroom and teaching purposes.
WebMD website sues the various tools to persuade its primary audience to visit the website. The tools includes linking social media pages and feeds of the company. The social media links in the website gives out the major highlights of the major stories in the site. Another persuasion approach is the displays of the conversations useful in giving the audience better information. In contrast, NIH website uses different persuasion strategies such as the summary of the main themes and subjects in the home page and offers links to recent news article. They also offers a preview of the NIH items on a glance (Grajales III et al., 2014). Such a tool is persuading the primary audience to visit the site in the future. Both sites uses claims to persuade the audience. They also makes efforts to connect with the audience by providing social media links.
Largely, both websites uses technical language to describe the various medical issue facing the society. In NIH, it uses examples of medical jargons such as seasonal affective disorder. Thus, the websites uses a large amount of medical jargons to describe the various conditions. In NIH, the average sentence is about two lines. While, the average paragraph in the website is around 3 sentences. In contrast, WebMD has an average sentence of two lines and paragraph with the length of around 5 lines.
NIH looks more formal compared to the style of sentence structure used in WebMD website. It shows that WebMD is targeted to persons without in-depth medical knowledge and understanding. In both websites, there is no any advertising. It is seems the organizations do not allow the placement of ads on the websites. Both websites uses pictures and other illustrations to attract audience. The two websites are different. NIH website has few figures and illustrations compared to WebMD, which has a large number of figures and illustrations. The illustrations are able to accomplish much progress by emphasizing on the ideas under discussion.
Grajales III, F. J., Sheps, S., Ho, K., Novak-Lauscher, H., & Eysenbach, G. (2014). Social media: a review and tutorial of applications in medicine and health care. Journal of Medical Internet Research, 16(2), e13.
Kullgren, J. T., Duey, K. A., & Werner, R. M. (2013). A census of state health care price transparency websites. Jama, 309(23), 2437-2438.
The National Institutes of Health. NIH.gov. Retrieved from https://www.nih.gov/.
The WebMD Website. Webmd.com. Retrieved from http://www.webmd.com/.