September 30, 2020

REPORT (30%) Overview: For this assignment, you will be asked to write a group report

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REPORT (30%)

For this assignment, you will be asked to write a group report that demonstrates your understanding of intercultural communication and teamwork. You will have one in-class period – September 26 – to work on this assignment with your group.

Please write your report in the memo template provided. For grading details, please see the marking guide. Both the template and marking guide can be found at the end of this document.

Submission Details:
Please upload your group’s report to Blackboard, under Assignments, Report (30%), by 5:30 p.m. on October 3, 2019. Note: Only one submission per group is needed.

Other Important Information:
There will be times throughout this report when you need to consult and cite various sources (the Internet, my PowerPoint, etc.). When using these sources, please ensure the following:
• Your sources are reliable according to CRAAP test standards.
• Your quotes, paraphrases, and summaries are properly introduced, formatted, and cited according to APA style.
• Your references section
– contains the following plain and centered title: References.
– includes an alphabetized list of all of your sources.
– contains a properly cited full-text citation for each of your sources.
– contains entries with hanging indentations where appropriate.

You should have learned these research skills in COMM 1133, but if you need a refresher, you may want to consult one or more of the following sites:
– (APA)
– (APA)


Read the situation below:

Shuangxi Development, a builder of luxury apartments in Shanghai, is negotiating with Halifax-based Evolution, a design firm specializing in certified high-end kitchens and baths, regarding a three-tower, 1,500-unit project. This deal would mark the first time that Evolution would do business in a foreign market.

Four months ago, a Shuangxi delegation including John Yi, chief architect, visited Halifax. Yi toured Evolution’s showroom and manufacturing plant, had a five-hour consultation with designers, viewed developments for which Evolution had received prestigious international awards, and met with management regarding the project’s needs and specifications. He was also honoured at two formal dinners, but not all the Evolution executives could attend due to travel conflicts or illness. Yi seemed impressed with the company but disappointed that the dinners were not better attended.

Three months of extensive online communication followed, during which Evolution sought the advice of the Canadian Chamber of Commerce and the Canadian trade commissioner in Shanghai. Then Jack Fullerton, Evolution’s vice president, and Iona Campbell, its chief designer, were invited to Shanghai to negotiate the final details and sign a notice of intent. Both felt that the negotiations had already taken a great deal of time and effort and were eager to get started. When they arrived, they were greeted by Shuangxi CEO Victor Zhu, chauffeured to their luxury hotel, entertained lavishly at a banquet, and for the first two days toured city landmarks with five Shuangxi representatives. On the third day, they believed that negotiations would begin in earnest but the sight-seeing continued. Through his interpreter, Fullerton asked, “Look, weren’t we supposed to get down to business today?” Yi and his colleagues said nothing but appeared upset.

When talks began the next day, a large group from Shuangxi attended, including Zhu. Through the interpreter, he complimented Evolution on its compact, forward-looking designs and commitment to sustainability; however, as soon as each item on the agenda was resolved, he seemed determined to return to earlier items. Fullerton was confused: “Haven’t we already addressed that issue?” In all previous discussions, Zhu had been happy with the quoted prices, but he suddenly began to say “Too expensive. We ask for a 30 per cent discount.” Fullerton and Campbell were outraged but did their best to remain conciliatory. Zhu then asked about Evolutions special patented hinge and wanted to speak to the engineer who had designed it, even though the part had been fully explained in the opening presentation. Concerned that things were going badly, the Evolution team called in an assistant trade commissioner. However, Zhu was called away to other business and Yi, who expressed his appreciation for Evolution’s work and his faith in their continued co-operation, assumed his role.

Fullerton and Campbell left China with a signed notice of intent, even though the two sides hadn’t agreed on the price of some components or on a final project schedule. Two weeks later, they were astonished to receive an email from Zhu stating that Shuangxi would be supplied by a Scandinavian firm.

Meyer, C. (2014). Communicating for results: A Canadian Student’s Guide. Don Mills, ON: Oxford University Press.

Answer the following questions:

1. What cultural differences may be interfering with effective communication in this situation? Explain in paragraph form, and make reference to and cite the theoretical concepts/key terms presented during our class on intercultural communication.

2. What could these parties have done to ensure more effective communication? Explain in paragraph form.

In addition to what was presented in class, you may want to make reference to and cite one or more of these sources when answering the questions above:
• Guide to Cross-Cultural Communication
• Guide to Cross-Cultural Communication (different from the one above)
• Intercultural Communication in Contexts
• Understanding Intercultural Communication
• Communication Between Cultures
• Communication Across Cultures: Mutual Understanding in a Global World
• Intercultural Communication Encounters
• Cross-cultural Communication: How Culture Affects Communication
• Intercultural Communication and Body Language
• Bridging the Culture Gap: A Practical Guide to International Business Communication
• Intercultural Communication in the Global Workplace
• Intercultural Communication in the Global Workplace (different from the one above)

In the table provided, create 10 sentences; each sentence must contain a common Canadian idiomatic phrase. Then, rewrite each sentence using a substitute for the idiomatic phrase; your substitutes must be accurate and better suited to an intercultural, global audience. Note: If you use any sources for this section, don’t forget to cite them.


Write a 500-word summary of what you feel a representative from another country would need to know about Canadian business etiquette prior to conducting business in Canada.

You must cover the following topics in your summary:
• greetings, negotiating, and closing
• non-verbal communication (i.e., eye contact, facial expressions, gestures, posture, etc.)
• work attire and appearance
• unique cultural attitudes and behaviours
• manners
• beliefs about time
• beliefs about space
• gift-giving practices

If you’re not familiar with Canadian business etiquette, the following sources might be helpful:
• Kiss, Bow, or Shake hands: Sales and Marketing: The Essential Cultural Guide–From Presentations and Promotions to Communicating and Closing
• You’re Hired– Now What?: An Immigrant’s Guide to Success in the Canadian Workplace
• Doing Business in Canada
• Canadian Business Culture
• Guide to Canadian – Etiquette, Customs, Culture and Business

Note: If you use any sources though, don’t forget to cite them.


Select one of the pictures below (or provide and cite one of your own) that best represents how you worked as a team. Then, in paragraph form, explain why you selected that picture. In your explanation, make sure you make reference to the course content presented during our class on teamwork.

Picture 1

Picture 2

Picture 3

Picture 4

Picture 5

Picture 6

Marking Guide

PART ONE (9 marks)
• Explanations demonstrate an excellent understanding of
– the situation
– all of the potential cultural barriers that may be interfering with the two parties’ communication
– the theoretical concepts/key terms discussed in our class on intercultural communication.
• Explanations are clear, detailed, well-organized, and free of grammatical and mechanical errors.

PART TWO (11 marks)
• 10 sentences are provided; each contain a common Canadian idiomatic phrase.
• 10 rewritten sentences with substitutes are provided; each substitute is accurate and better suited to an intercultural, global audience.
• All of the sentences are organized in a table.

PART THREE (15 marks)
• Summary
– covers all of the requested topics
– provides accurate and detailed information about Canadian business etiquette
– is clear, well-organized, and free of grammatical and mechanical errors.

PART FOUR (6 marks)
• A picture is provided (and cited, if necessary).
• Explanation
– demonstrates an excellent understanding of the course content related to teamwork skills
– is clear, well organized, and free of grammatical and mechanical errors.



To: Sarah Bobko, Communications Instructor
From: [List first and last names]
Date: October 3, 2019
Subject: Report on Intercultural Communication and Teamwork

As requested, we are pleased to provide this report on intercultural communication and teamwork.

Should you need clarification or additional information, please contact us at [list email addresses].

Thank you for giving us the opportunity to write this report.


Sentence with Idiomatic Phrase Sentence with Substitute




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